branding · class project
Given a fictional brand name and line, Midnight Theory is a conceptual whiskey brand built around experimentation. The project explores how branding can reflect the process of a product, every bottle is treated like a documented study.
" founded in 2009, Midnight Theory was created as a study in fermentation and distillation. "
The brand prioritizes process and documentation, the visual design reflects the brand’s archival nature. Inspired by scientific documentation and lab records,
the design emphasizes clarity, structure, and process.
